Many folks shy away from creating video because they think it takes too darn long. Here's a secret: Online video content should be short. Your recording and production time can be a sprint, not a marathon. Here's five quick video projects you can do no sweat:
1) Record a quick interview. Think up 3 questions for your CEO, an executive, a customer, or any rockstar employee from your company. Get their answers free-form on camera. Throw it into an easy video editing programs like iMovie (Mac) or Pinnacle (PC) and upload to Youtube. You're done!
Example: Interview with Mark Roberge, HubSpot Sales Manager
2) Record a "live" music video. A current, popular internet meme are "lip syncing" videos, where folks will mouth along the words to a popular song. This content may be less business related, but it could something to showcase your coworkers' personality and have a little fun! Don't want to lip sync? Just dance.
Tip: Overlay the song track in post production for higher quality audio; however, YouTube may request to make a pop up ad in your video to sell the song--to avoid copyright issues.
Example: Digg Dubb: Groove Is In The Heart
3) Give a video tour of your office. Lots of cool cameras like the Flip Cam and Kodak Zi8 are hand-held and record high quality video at the same time. Have an enthusiastic employee show the outside world where you work. People love getting an inside view!
Example: Bernie Borges Gets Tour of HubSpot by Rebecca Corliss
4) Record your favorite speaker at a conference. Don't forget your camera the next time you go to a conference or networking event! Getting a few short clips of various talks is a great way to share what you're learning with others. Note: Make sure recording of speakers is allowed before recording and publishing.
Example: Chris Penn on Inbound Marketing and Passion
5) Make a how-to screencast. Tools like Camtasia let you record your screen and voice at the same time. Use it to make a visual step-by-step. Perhaps you can record how you use Gmail or Twitter. Maybe visually show a new user how to make a Facebook Group.
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